Strategi Komunikasi Muhammadiyah dalam Menebar Dakwah Kultural Persfektif Muhammad Abu Fatah Al-Bayanuni (Studi Kasus: Muhammadiyah Bangun Purba Deli Serdang)

In this study the authors wanted to know Communication Strategy of Muhammadiyah Bangun Purba Branch Leaders in spreading cultural da'wah. The author uses Muhammad Abu Fatah Al-Bayanuni's Da'wah Theory, including: Athifiy Strategy, Aqliy and Hissiy Method. used descriptive qualitative research. collecting data three techniques, namely: participant observation, in-depth interviews, documentation. Data validity technique with credibility test. analysis techniques using Miles & Huberman model. Manager has its own communication strategy da'wah, carrying out tradition Seven Months Pregnancy, it is more advisable for Persyarikatan residents Al-Quran recitations during pregnancy process without having enter seventh month pregnancy. Whereas Tahlilan Sending Prayers people who have died, Leader forbade be carried out, members prioritize nature respecting maintaining friendship. To show existence that not anti-art culture, currently a dance Martial Arts studio, Tapak Suci.